Empowering brands to own the challenges of today and define the unknowns of tomorrow

Illuminating

After weeks (and sometimes months) of planning, the last thing you want is for an illness to undermine your trip. Now, more than ever, people are traveling with a heightened awareness of their health and looking for guidance on the precautions they should be taking.

Thinking

At the core of the Runway brand strategy was the promise of “travel without compromise.” Runway prepares travelers with convenient, accessible, and physician-recommended telehealth solutions that are delivered right to your door. For “more wandering, less worrying”.

Doing

We created a ‘yellow cross’ using our ‘r’ for a symbol of assured protection. The core of the idea was about worry-free exploration and spontaneity — and our new brand identity became an extension of that infectious energy. We created a dynamic system with a custom alphabet that can be used as modular tiles to create new shapes and new movement with each application — a build-your-own- adventure experience.

Impact

Since its launch in 2021, Runway has been featured in top publications including Fortune, Yahoo Finance, Travel Weekly, Associated Press and Thrillist.

Our role

Consumer research
Competitive audit
Brand strategy
Concept testing
Brand guidelines
Website design
Out-of-home