The future of spaces
Ori
Reshaping the way we live with smarter spaces.
Read morelessIlluminating
The expansion of the suburbs in the mid-20th century, conditioned us to think that more square footage equals a higher quality of life. A group of forward-thinking developers believed that spatial innovation could contribute to greater vitality, inclusion and abundance, even in spaces with lower square footage.
Thinking
Conventionally in living spaces, the only thing that mattered was ROI (price per sq foot), but shaping the future of cities required innovative thinking. We proposed what really mattered was ROS (Return on Space). We would reshape the way we live with smarter spaces, using robotically controlled expandable apartments. Believing spaces should expand and adapt to our lives, not the other way around.
Doing
Movement is the hallmark of Ori design systems, therefore, our design solution had to be in perpetual movement. Our design system draws inspiration from the mechanics of the products themselves. The bright palette taps into the developers’ desire for high design and the lines create interest and energy while feeling elevated. Welcome to expandable living.
Impact
With $20 million of funding from Sidewalk Labs and Ikea’s umbrella company, Ingka Group, Ori is moving forward with its ambitious plans to revolutionize architecture, cities and the way we live. Ori is already in 50 US cities.
Our role
Research immersion
Stakeholder interviews
Brand strategy
Identity design system
Core asset development
Brand guidelines
Website design
