The future of families
Nodal
Ensuring the gift of life can be accessible to everyone.
Read morelessIlluminating
The Assisted Reproductive Technology System (ART) — which includes 300 surrogacy agencies in the US — focus most of their attention on intended parents, leaving the surrogate to figure out the long and labored process on their own.
Thinking
Nodal is redefining the surrogacy experience, ensuring the gift of life can be accessible to everyone. In democratizing the surrogacy experience, we deliver a frictionless experience that “connects future families together”, giving surrogates agency, and providing education, support and resources to both.
Doing
We needed a visual identity system that evokes connection, growth and humanity. The logomark was inspired by the idea of a node connecting and growing in plants, a metaphor for the surrogacy process. The color palette and secondary graphics add to the earthy, organic and warm nature of the overall identity.
Impact
Nodal launched in September 2022 with a $4.7 million capital raise. Nodal was incubated by Pareto Holdings. The round was led by Amplo and supported by investors from Frida, Behance, Maven Clinic, Great Oaks VCl and Interplay VC.
Our role
Research immersion
Competitive audit
Brand strategy
Identity design system
Core asset development
Brand guidelines
Website design
