The future of freedom

Made for Living

Designing life-changing products for life on your terms.

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Our role

Consumer research
Competitive audit
Brand strategy
Identity design system
Core asset development
Brand guidelines
Packaging design
Website design


1 in 3 Americans experience incontinence every day yet there’s still a major stigma attached to it. Life-changing products shouldn’t make you feel like life is over.


Our mission: to free people living with incontinence from shame. We help people to stop pressing pause on the things they love and press play instead by giving them protective products designed for life on your terms. Products that are Made for Living.


It was imperative that we break the category convention of functional sterility. We created an energetic and distinctive visual style through bright colors and bold type to help the brand pop and liberate our customers.


The disruptive brand system won a Fast Company Innovation by Design award in 2022.

Made for Living

Made for Living typographic pattern Made for Living brand message Made for Living adult incontinence underwear packaging Made for Living stationery, paper products and brand identity Made for Living business cards and printed materials Made for Living swag (t-shirt, tote)
Made for Living website Made for Living posters, out of home ads, packaging Made for Living magazine ad Made for Living brand guidelines

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