The future of freedom
Made for Living
Designing life-changing products for life on your terms.
Read morelessOur role
Consumer research
Competitive audit
Brand strategy
Naming
Identity design system
Core asset development
Brand guidelines
Packaging design
Website design
Illuminating
1 in 3 Americans experience incontinence every day yet there’s still a major stigma attached to it. Life-changing products shouldn’t make you feel like life is over.
Thinking
Our mission: to free people living with incontinence from shame. We help people to stop pressing pause on the things they love and press play instead by giving them protective products designed for life on your terms. Products that are Made for Living.
Doing
It was imperative that we break the category convention of functional sterility. We created an energetic and distinctive visual style through bright colors and bold type to help the brand pop and liberate our customers.
Impact
The disruptive brand system won a Fast Company Innovation by Design award in 2022.
