T​he future of culture

Group Black

Transforming the face of media ownership.

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The average American adult spends 13+ hours per day consuming media. Only 1% of investment goes into Black-owned media. The power media and entertainment companies wield over shaping perceptions and influencing society cannot be ignored.


Group Black is a media collective and accelerator, transforming the face of media ownership and investment. Building, connecting and investing in the largest ecosystem of Black-owned media, where a new diverse generation can finally find content that reflects them. The change we want to be and our brand platform: “Where Culture Calls Home”.


Our platform directly inspired Group Black’s graphic metaphor: a “home” structure that invites multiple points of perspective. We created a design system that could flex to hold and hero diverse and unique content from our members. Representing Black culture with energy, pride and momentum.


Within months, Group Black raised hundreds of millions of dollars and secured partnerships with powerful industry leaders, including Group M and She Media, plus a 9-figure advertising investment from Procter & Gamble. Group Black has welcomed 200 Black-owned brands to the collective.

Our role

Consumer research
Stakeholder interviews
Competitive audit
Insights workshop
Brand strategy
Visual identity system
Core asset development
Website design
Brand guidelines

Group Black

Group Black Logo Group Black Type Spec Group Black Identity
Group Black OOH Group Black OOH
Group Black Business Cards Group Black Posters Group Black Stickers Group Black Tote Bag Group Black Jacket Group Black Microphone

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