The future of finance
Greenlight
Raising the next generation of financially healthy and happy kids.
Read morelessIlluminating
Greenlight was originally created to help parents pay their kids for chores using a mobile app. After raising a $54 million Series B investment, they had the opportunity to think bigger and respond to financial literacy being ranked the #1 most difficult skill to teach your children.
Thinking
Greenlight is more than an app and card, it’s a platform for raising financially healthy and happy kids. We created an active mission that embraced the name: “Shining a light on the world of money for parents and kids alike.” Teaching families the foundational building blocks of earning, saving, spending, giving and investing, that will serve them well for life.
Doing
We developed a modern and cohesive design system that could span all ages, with one of its key elements being the use of milestone shapes. They reflect the financial milestones in a child’s life and the building of financial skills, represented in an approachable, empowering and fun way.
Impact
Greenlight more than tripled their customers and YoY revenue with the rebrand. They raised $475 million series rounds C and D, with their valuation jumping from $1.2 to $2.3 billion in six months following their record-setting growth. Today, Greenlight serves 6 million families, who have collectively saved over $225 million and invested over $10 million toward their financial futures.
Our role
Research immersion
Stakeholder interviews
Competitive audit
Brand strategy
Visual identity system
Core asset development
Sonic branding
Website design
Social post templates
Printed assets
Brand guidelines
