The future of cities
BlocPower
Electrifying America, one building at a time.
Read morelessIlluminating
Buildings are making us sick but “no one cares about heat pumps”. Buildings account for 32% of the United States’ energy use and 19% of greenhouse gas emissions, affecting people of color and low-income communities first, and worst.
Thinking
Why can’t BlocPower turn every building into a Tesla? We are a climate technology company that sees every building as an opportunity for progress. We’re “electrifying America, one building at a time,” to create a future where everyone can live in a healthy building and community.
Doing
The visual identity we developed infuses technology, warmth and dynamism. Combining the square of a city block and the twisting and turning shape of power grid to create the logomark, with a vibrant blue to yellow gradient representing the transformation of clean energy into cooling and heating.
Impact
BlocPower was named #4 Most Innovative Company in the World by Fast Company in 2022 and featured in TIME 100’s Most Influential Companies List. Goldman Sachs, Andreessen Horowitz and Microsoft are just some of the investors who have committed $250 million to the mission.
Our role
Research immersion
Stakeholder interviews
Competitive audit
Brand strategy
Investor decks
Visual identity system
Core asset development
Brand guidelines
