The reinvention of a classic 1970s fruit concentrate cordial. The design elevated the brand within the category, capturing fresh and boutique farmers market queues. The new bottle shape doubled the height of the label and significantly increased shelf presence.
The illustration system became a key in on shelf product identification, while emotionally capturing a sense of the real fruit syrup transparency and texture.
The illustrations, done by Simon Shaw and Watermark Ltd, received an honorable mention in the New York 3x3 Illustration Awards.